Featuring Demond Melancon

Big Chief Demond Melancon is a New Orleans native needle and thread artist. Big Chief is well known for creating massive Suits as a Black Masker. His Suits are sculptural forms based on the size of his body which are composed of intricate, hand-sewn beadwork revealing a collective visual narrative.

Over the last four years Big Chief Demond and Denim Tears have been collaborating on a collection that highlights Mardi Gras and the lively culture and story of New Orleans.

This collection, which celebrates the rich heritage of New Orleans, prominently features Demond’s artistry. His breathtaking, hand-beaded portraiture was translated onto signature Levi’s denim, creating wearable pieces of art that sold out worldwide. This collaboration places the traditions of Black Masking Culture squarely on the world stage, showcasing Demond as a pivotal cultural figure and artist.